Sustainability consulting: case study in a Brazilian company

Authors

DOI:

https://doi.org/10.24302/agora.v30.5927

Abstract

The complex social and environmental issues of the globalized world have led companies to be questioned in their role in solving these problems, with society and legislation increasingly demanding business sustainability. This creates a business field for sustainability consulting companies, which with their expertise can support their clients in changing to more sustainable business models. The objective of this research is to analyze how a sustainability consulting process is developed in a small Brazilian specialist company, using the case study method. For this, the case of a specialized Brazilian consulting firm was analyzed, and the process of producing an impact report for its client, which sells products from the Amazon region. Three participants in the process were interviewed, and these reports were organized according to a consultancy process model selected after a literature review. It was identified that the consulting process followed a compact format, due to its diagnostic objective, generating as a result in learning for the client, who not only discovered the size of its impact, but also gaps in its relationship with suppliers.

.Key words: specialized consulting; consulting model; sustainability report.

Author Biographies

  • Daniel Lira de Oliveira, PPAD - PUCPR

    Graduado em Administração pela PUCPR e em Comunicação - Jornalismo pela Unesp, especialista com pós-graduação pela FAE Business School em Administração com área de concentração em Marketing (com Metodologia do Ensino Superior), Tem experiência de mercado e de cinco anos no ensino superior (em cursos de Administração, e Tecnólogos em Marketing, RH e Logística), lecionando um total de 28 disciplinas diferentes.É autor do E-book marketing Estratégico (2018, 151p.) para a DtCom, e produziu materiais EAD (Gestão de marketing, 2018; Estudo de caso em marketing, 2019) para a Delinea. Trabalhou nas faculdades Fasul (Colombo e Curitiba), Centro Universitário Internacional / Uninter (Curitiba) e Facel (Curitiba), foi mentor da Aliança Empreendedora, participou do Programa ISAE-FGV de Voluntariado Executivo (Uaná).

  • Ubiratã Tortato, PPAD - PUCPR

    Bachelor's (1995) and Master (1999) at Business from Universidade Federal do Paraná and PhD at Production Engineering from Universidade de São Paulo (2006). He is currently full professor at PhD Program in Business and Phd Program in Industrial and Systems Engineering at Pontifícia Universidade Católica do Paraná. Chief-editor of Applications of Circular Economy, Has experience in Business, acting mainly in the following subjects: sustainability, ESG, Circular Economy, SSCM, sustainable products, industry 4.0, digital transformation, eco-efficiency and sustainable organizations.

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Published

2025-06-23

Issue

Vol. 30 (2025)

Section

Artigos

License

Copyright (c) 2025 Ágora : revista de divulgação científica

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This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

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How to Cite

OLIVEIRA, Daniel Lira de; TORTATO, Ubiratã. Sustainability consulting: case study in a Brazilian company. Ágora : revista de divulgação científica, [S. l.], v. 30, p. 73–90, 2025. DOI: 10.24302/agora.v30.5927. Disponível em: https://periodicos.unc.br/index.php/agora/article/view/5927. Acesso em: 1 jul. 2025.